/Brandi Kler

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Mobile Order Ahead and Digital Signage: Friend or Foe?

2017-08-28T11:04:26-05:00 By |

Mobile order ahead is becoming “table stakes” in the Quick Serve Restaurant (QSR) industry and for a good reason. Brands are investing in technology to enable mobile order ahead because customers that use the technology spend more – anywhere between 18 and 30% more per ticket. Further, customers who download the QSR app increase frequency of visit by 6%. The mobile order ahead market is expected to grow at a Cumulative Aggregate Growth Rate (CAGR) of 57%, and to become a $38 Billion industry by 2020 and representing 10.7% of all QSR sales.