Channel blurring is the catalyst for what we now call "the Omni Channel," or simply a one stop shop whenever and however you want to shop. As retailers adjust course to account for alternative shopping experiences, technology continues to extend the shopping experience, all for the sake of consumer convenience and efficiency.
Retailers need partners that help communicate their brand and promotional messages before consumers get to the stores and once they are in the stores. Understanding the physical and digital pathways are critical to influencing purchase intent. Messaging should provide all the right points of interruption creating an overall look of success from the customer/partner’s perspective.