Football is often said to be the most popular sports season – whether you refer to the brand played in North America or the round ball style enjoyed in the rest of the world. There is a fascination with either kind of team sport. Multiple players working in unison to achieve one desired outcome … a score, a goal, a stop, a takeaway. That mental image got me to thinking about the parallels between what you see on the field and what a fan experiences in the stadium, as it relates to stadium and arena fan engagement.
In this age of rapid decision-making in an uncontained environment, a variety of factors can have an influence. Gauging the degrees of outcome with certainty are tough as well as challenging. Today, we want evidence that a particular idea will work (or can work) before pushing that big GO button. One of the tools available to us in this complicated decision-making process is "Testing." Testing an idea or hypothesis lets businesses fail-fast, fail-cheap and succeed-BIG.
Anyone who’s followed the FDA Menu Labeling Regulations since 2014 is aware of the numerous complications and considerations involved in getting these new requirements into effect. After a couple of “false alarms” it might be easy to sit back and wait a little longer – personally, I think the third time’s the charm, so let’s look at the implications this will have on your operations, specifically your menu boards, with enforcement set to go into effect on May 5th, 2017.
When working on complex D-I-Y projects such as installing Digital Signage solutions, there can be many hidden and unforeseen variables. These end up not only costing you more, but also bringing a plethora of problems you never thought or heard of. Let's delve a little deeper into this situation.
I would venture a guess that many technology companies view their fiscal years in some denomination of multiple years. Kind of like a dog year. Things just advance at a more rapid pace than humans age when it comes to technology. 2016 demonstrated that this was indeed the case for the Digital Signage and Digital Menu Board technology space.
The past decade has seen a significant evolution in the fast-food/casual restaurants for digital signage displays and digital menu boards. We have accepted the foray of digital technologies into our daily lives, much quicker than we had ever imagined. In the QSR/Fast Casual domain, print menu boards were sufficient for quite a while and then there was a natural shift towards static digital displays. The digital displays were more eye-catching than their static counterparts and held a strong foothold in the market. But, the customers wanted more than just plain static displays.
Last night, a good friend went to the local beverage/supermarket mega store to buy for a holiday party he and his wife are hosting this weekend. Ten minutes in, he was on the phone calling me to help talk him “off the ledge”, while he was in the Tequila row, of all places! Here’s a snapshot of our call, which started with a blaze of rapid-fire questions…
I had the pleasure of hearing every detail of my niece’s recent theme park tour in sunny, and unseasonably hot, Southern California. Hearing this twelve-year-old talk about what she found amusing and troubling was not just exhausting, but it was also informative. Through the eyes of a pre-teen, I heard a lot of what would make the experience better for her and her parents.
Most of America was captivated by the story of 2 perennial underdog teams competing for a chance to end their insufferable streaks between world championships. I admit that I was a sucker for the most long-suffering, so I pulled for the Cubs to end their whining about what Steve Bartman did to them back in 2003. And the Billy Goat back in 1945. Come on guys … it’s baseball and, in my mind, those stories need to be put to rest in my mind. Couple that with the youth of this Cubs team, a GM who thinks like Rain Man, and a manager who looks cool in dorky glasses, and you had me at “hello”.
Who among us has not had that late night hankering for some fast food? Recently I was picking up some West Coast visitors from the airport and decided to treat them to a local Southern treat before we called it a night. I was amazed at the number of people who had a similar idea, so at midnight, I settled into 10th place in the drive-thru line at a purportedly tasty chicken QSR to grab a snack for all of us. I’m the patient type, and I had good company, so I waited the 30 minutes that it took to get the turn to place my order. I just didn’t realize what was in store for me.