Allure visual communication and retail transaction solutions connect brands and products with consumers at points of influence and purchase in a variety of retail environments. As a result of the recent acquisition of Allure by Christie, the Christie Experiential Network is now part of Allure, bringing advertisers a unique opportunity to create differentiated brand experiences for consumers in a captive movie theatre environment.
We produce great results for brands and businesses, big and small, across the country as well as adding new revenue streams for our movie exhibition partners. Our suite of intelligent solutions integrate analytics, exceptional creative, software, and hardware with business applications to deliver engaging data-driven experiences that activate brands and achieve desired outcomes.
Reach a highly desirable captive audience in movie theatre lobbies
Our in-lobby advertising network reaches 3.6 million+ people per month!
Creative solutions that generate memorable experiences and impressions
A unique platform to engage movie-goers, strengthen cross-promotions and boost recall for upcoming film releases.
Energize your theatre lobbies, entertain your customers and generate new revenue
We offer turn-key solutions at little to no cost to our exhibitor partners.
Allure and the Christie Experiential Network
Allure’s Christie Experiential Network (CEN) is a digital ad-based network of interactive displays designed and deployed to create dynamic and engaging experiences in cinema lobbies across the country. Featuring touch screen and image capture technology to support brand advertising, promotions and even gamification, ad campaigns can also incorporate feedback mechanisms that go beyond exposures to include responses and links to social media.
As new trends in the cinema experience have provided an ideal opportunity for businesses and brands to engage captive and diverse audiences that are typically “ad avoiders” at home, CEN displays create a huge impact in the theatre lobby ranging from 55”diagonal screens to Video Hero Walls that are 7 feet high and 14 feet wide. Incorporating touch screens, focused sound, image capture and location-based technology into the displays, this ground-breaking network offers a broad range of creative high-impact opportunities for advertisers to engage with their target audiences.
Our in-lobby advertising network reaches 3.6 Million + people per month!
Why advertise in cinemas?
Diverse captive audience, across multiple income levels and demographics.
Higher proportion of 25-39 year old audience than other media platforms.
Why advertise in the lobby?
With the inclusion of reserved seating, premium concession offerings, full service bars and restaurants, patrons are maximizing their time in the lobby, making it more of a gathering space than a quick stop.
Our displays take full advantage of the cinema lobby’s highest traffic locations such as the box office, concessions, bar areas and auditorium entrances, giving your ad maximum impact.