/Peter Goulbourne

About Peter Goulbourne

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So far Peter Goulbourne has created 2 blog entries.

Digital, Data, and the Age of the Omni Channel

By | 2018-03-02T10:37:57+00:00 March 2nd, 2018|

Channel blurring is the catalyst for what we now call "the Omni Channel," or simply a one stop shop whenever and however you want to shop. As retailers adjust course to account for alternative shopping experiences, technology continues to extend the shopping experience, all for the sake of consumer convenience and efficiency.

The Obsolete Truth About Grocery Shopping

By | 2017-08-15T11:56:32+00:00 August 14th, 2017|

Retailers need partners that help communicate their brand and promotional messages before consumers get to the stores and once they are in the stores. Understanding the physical and digital pathways are critical to influencing purchase intent. Messaging should provide all the right points of interruption creating an overall look of success from the customer/partner’s perspective.