The print advertisements that once lined the walls of businesses, restaurants, and hotels are slowly slipping into the past and being replaced by a modern successor — digital signage. Although most attribute these changes to a modernizing society, there’s a little more to it than meets the eye. When I use the term “Digital Signage,” I am referring to the entire universe of DS products which include – Intelligent Digital Menu Boards, Interactive Way Finders, Video Walls, Digital Box Office displays, Digital Merchandisers and Posters et al.
Here are the top 7 reasons on why your business needs Digital Signage today:
- Decreased Cost; Increased ROI
Digital signage is too expensive, right? Actually, that’s where you’re wrong. With decreased technology costs and the ability to change messages without making a trip to the printer, you have a much more efficient use of your advertising budget while reaching a broader audience.
You guessed it! When screens are used to display messaging rather than paper, the large amount of waste from each campaign is effectively eliminated. That’s something to celebrate!
- Versatility: A Way of Life
It doesn’t have to be a crisis every time there is a typo in your ad copy — not with digital signage at least. Corrections can be made immediately, and messages can be rotated and changed as soon as the graphics are ready to be displayed. Long gone are the days of waiting for the signs to be printed.
- The Numbers: Audience Engagement
Obviously, technology makes things easier, but is it more effective? The answer is yes. With an eye-catching, rich viewing experience for the consumer, the average sales increase with DOOH (Digital Out of Home) Media is over 30 percent. This is related to the ability to hyper-target the consumers walking by the sign depending on the weather, current-events, or even time of year. More customization equals higher levels of purchase decisions. Intelligent Digital Signage is the key.
- Get Your Name Out There
The benefits of brand awareness cannot be overstated. Customers will never make it through the front door if they have no knowledge of its existence. This is where digital signage comes into play at retail locations. Because of its constantly rotating display of messages, consumers are drawn to look at and engage with the content. In fact, data shows that digital signage has the potential to boost brand awareness by 47.7 percent. That’s the ROI we mentioned before.
- Employee Productivity
In brick and mortar retail locations and restaurants, employees are the most valuable tools to reach the consumer. Good news here is that they are not immune to the alluring nature of digital signage. Upwards of 20 percent of employees engage with signs in the workplace, which motivates them to speak with customers about promotions. Alternatively, it prompts consumers to ask questions of employees about the products. It’s a win-win.
- Improves Recall
If all those benefits weren’t convincing enough about the power in digital signage, the recall rates on the displayed ad campaigns will do the trick. Here’s a hint: It’s over 80 percent. Even more, the digital signs can capture nearly 400 more views than traditional signs. How’s that for convincing?
With these key benefits in focus, it’s clear why your growing business needs digital signage today. If your business is still relying on static signage or lightboxes, it’s time to get out from under that rock and salvage your business before the competition takes over.